product innovation Essay -- essays research papers

Marketing Principles PRODUCT INNOVATION AND PROMOTION PROJECT   Ã‚  Ã‚  Ã‚  Ã‚  Our assignment is to create and promote an innovative product. In developing a new product, we started with an idea generation. This is a systematic search for new-product ideas. Companies go through many ideas before they come to find some good ones. We had to do the same thing. We thought of many ideas on our own. It was more of an internal idea source as opposed to going outside of our partnership for ideas. Our first idea was a restaurant with half of it an actual restaurant and the other half an automobile tuner shop. The next idea was a new energy drink that would be less costly and better tasting. Our next idea came up when we were sitting there gathering ideas for the project. We were looking in chapter ten of the marketing principles book and reading about the Heinz EZ Squirt ketchup bottles. It popped up that one of the greatest American snacks of all time has not been put into a squeeze bottle like a lot of other products have. That product is peanut bu tter. This was going to be the idea of our project until we went to the store to buy some peanut butter for our package and we found a bottle of squeeze peanut butter already out. This led us to finding a new product last minute. We thought of what we are interested in. Cars, music, and liquor immediately came to mind.   Ã‚  Ã‚  Ã‚  Ã‚  The next step was to screen the ideas to separate the good ideas from the bad. Every product or service had good points and bad. The half restaurant half auto tuner shop was a very different concept, and with some fine-tuning could catch the interest of some people. The bad thing is that it probably would not catch enough people. It was not a promising idea. The idea of a new energy drink was okay, but there are various kinds of energy drinks already out on the market. To create one that all the other ones do not already say they can do is hard. It did not look that it was a good idea either. The peanut butter idea sparked our interests more than any of the ideas we had come up with. It is a very simple idea and it would not be too complicated or technical to create. Peanut butter is used in many snacks and it would be easy to prove why a squeeze bottle could make a lasting improvement from a regular jar. Peanut butter in a squeeze bottle was the final decision... ...ference and funding to them will help them out financially. Even though we are concentrated on stopping underage drinking, we want to be active in the lives of the drinkers of age. This is why we will sponsor local softball league teams for older men and women. It is a good way to keep alcohol drinkers active and doing something. Our company is all about creating a good image to the public for all ages of people alcoholic drinkers or not.   Ã‚  Ã‚  Ã‚  Ã‚  The bartender workers as well as the store clerks will be well trained in personal selling. They will have a very friendly face-to-face presentation as well as attitude. They will also take friendly telephone calls to questions to opinions on drinks. Our store also offers an email address for requests, suggestions, opinions, or just questions for our in-store bartenders. They will reply within the day as soon as possible. Again, we pride ourselves on quality and presence. â€Å"Barstop Mixes† is for alcoholic drinkers of all kinds. The only way to experience our store and service the best is to come and visit. We promise it will be worth your while and hopefully an â€Å"incredible† experience.   Ã‚  Ã‚  Ã‚  Ã‚  

Jeremy Bentham versus John Stuart Mill

Utilitarianism speaks of pleasures, pain, quality, quantity, etcetera. This paper intends to reintroduce the definition, concepts, as well as, ideas provided by the greatest thinkers namely: Jeremy Bentham and John Stuart Mill. It also aims to state the differences between their concepts. Finally, its objective is to mention whose definition/concept/idea with regards to utilitarianism is more plausible. Utilitarianism According to Jeremy Bentham.Jeremy Bentham technically defines â€Å"utility† as â€Å"that property in any object, whereby it ends to produce benefit, advantage, pleasure, good, or happiness or to prevent the happening of mischief, pain, evil, or unhappiness to the party whose interest is considered† (Bentham 1948, p. 126). Jeremy Bentham developed the aforementioned idea on utilitarianism through the following premises: First of all, that â€Å"pleasure, happiness, goodness, benefit, advantage, etcetera† are terms that equate to one another (Germi no 1972, pp. 235 – 236).Second is that the aforementioned terms in the first are actually measurable, thus, quantifiable as well (Germino 1972, pp. 235 – 236). Third, that an act of people, as well as, the government should be based upon the rule that take full advantage of pleasure and decrease pain (Germino 1972, pp. 235 – 236). Last but not least, â€Å"it is the greatest happiness of the greatest number that is the measure of right and wrong† of human action in every situation, and in particular when governmental action is called for (Germino 1972, pp. 235 – 236).Utilitarianism According to John Stuart Mill John Stuart Mill, on the other hand, sees â€Å"utilitarianism† as the â€Å"foundation of morals† because it holds that, â€Å"actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness† (Ebenstein & Ebenstein 1991, p. 580). What does John Stuart Mill mean w hen he mentions happiness and unhappiness, you may ask? Well, happiness he says is similar to pleasure and the non-existence of terrible pain or any kind of pain for that matter (Germino 1972, p.240). Unhappiness for John Stuart Mill, on the other hand, is akin to pain, as well as, the deprivation of enjoyment/pleasure (Germino 1972, p. 240). Differences This is where we see the first difference of his thoughts from that of Jeremy Bentham’s since at this point, he already rejects first premise, that all those terms aforementioned are all similar to each other or that the quality of pleasure is actually equivalent to each other (Germino 1972, p. 240).Deducing from that idea, if pleasures vary in superiority, as well as, in amount, and if only those men who have experienced the entire assortment of pleasures are capable of reflecting upon and comprehensibly articulating their experience are proficient of judging excellence, then the lawmaker/member of parliament can no longer e stablish/agree on governmental policy on the basis of â€Å"the greatest happiness of the greatest number† (Germino 1972, p. 240). Another difference is that, actually, John Stuart Mill is not focused on â€Å"the greatest happiness of the greatest number† but on the â€Å"greatest happiness† alone (Germino 1972, p.240). â€Å"Utility† is still equivalent to pleasure but now there is already an acknowledgment that there are various kinds because of excellence and greatness (Germino 1972, p. 240). Third, John Stuart Mill rejects the thought of Jeremy Bentham, which states that the motivations for humans to act can all be reduced to one’s own interest and to his own exploration for the utmost satisfaction (Screpanti & Zamagni 1995, p. 95). John Stuart Mill negates this by saying that a human being may also get pleasure/satisfaction by joining or participating in someone else’s happiness (Screpanti & Zamagni 1995, p.95). Simply put, pleasure do es not only result from one’s own interest but also from what humankind and harmony is experiencing (Screpanti & Zamagni 1995, p. 95). Last but not least, John Stuart Mill declines the idea of Jeremy Bentham, which reiterates that the individual is the only one capable of judging his or her own interest (Screpanti & Zamagni 1995, p. 95). John Stuart Mill negates this by saying that there are several instances wherein a person needs the intervention/meddling of the government for his own good (Screpanti & Zamagni 1995, p.95). For example, the government should intervene if the issue is with regards to education, employment, social issues like poverty etcetera, since a person is not automatically the best judge of his or her interests as proven by the examples aforementioned (Screpanti & Zamagni 1995, p. 95). The More Plausible Utilitarianism Now that we have seen how Jeremy Bentham and John Stuart Mill define utilitarianism, it is now time to scrutinize what is more plausible, utilitarianism according to Jeremy Bentham or utilitarianism according to John Stuart Mill?If we alter their definition slightly, say, what is functional is high-quality and accordingly the principled value of conduct is â€Å"determined by the utility of its results† and that the utilitarian tradition sees that the ultimate purpose of honorable action is to reach the â€Å"greatest happiness for the greatest number† (Screpanti & Zamagni 1995, p. 95). If the aforementioned is to become a general rule for our laws then the â€Å"greatest happiness for the greatest number† will certainly be reached (Screpanti & Zamagni 1995, p.95). At this point, we cannot still pinpoint what is more plausible since both Jeremy Bentham and John Stuart Mill upholds that concept. I believe that John Stuart Mill’s utilitarianism is more plausible than that of Jeremy Bentham’s because of the following reasons: First of all, the premise of Jeremy Bentham that â€Å"plea sure, happiness, goodness, benefit, advantage, etcetera† are terms that equate to one another is a little too vague (Germino 1972, pp. 235 – 236).It is a little confusing to utilize every term he has given interchangeably; it is as if all these terms have the same weight in terms of magnitude and excellence/superiority (Germino 1972, pp. 235 – 236). Second, Jeremy Bentham’s argument â€Å"it is the greatest happiness of the greatest number that is the measure of right and wrong† of human action in every situation, and in particular when governmental action is called for may lead to an unnecessary abuse on the part of the government (Germino 1972, pp. 235 – 236).For me, this has flaws since it may be used to make it appear that there is always a need for the government; these parts of his idea should have certain restrictions, for instance, it should be added that, the government may intervene, however, the consent of the populace also should be taken into consideration (Germino 1972, pp. 235 – 236). Finally, Jeremy Bentham’s thinking with regards to an individual’s motivations for humans to act can all be reduced to one’s own interest and to his own exploration for the utmost satisfaction (Screpanti & Zamagni 1995, p. 95).To me, it is a little bizarre since he is like undermining the capabilities of individuals to think of ways on how to make himself attain pleasure (Screpanti & Zamagni 1995, p. 95). References Bentham, J. 1948, An Introduction to the Principles of Morals and Legislation. Blackwell, Oxford. Ebenstein, W. and Ebenstein, A. 1991, Great Political Thinkers: Plato to the President. Harcourt Brace, Forth Worth. Germino, D. 1972, Machiavelli to Marx: Modern Western Political Thought. University of Chicago Press, Chicago. Screpanti, E. & Zamagni, S. 1995, An Outline of the History of Economic Thought. Clarendon Press, Oxford.

Water Baptism: Its Significance in the Life of a Christian

Christian living is impossible without the death, burial, and resurrection of Jesus Christ. In fact the whole Christian faith is founded in the fact that Jesus died for the sins of mankind and yet after three days rose from the grave. In the numerous sacraments and ordinances issued by the Church there is nothing that comes close to this foundational aspect of Christianity other than the sacrament of water baptism. This paper will look into the significance of water baptism in relation to the life, teachings, death, burial, and resurrection of Jesus Christ.In his last major pronouncements before he ascended into the clouds and into the heaven, Jesus commanded his disciples to teach, make disciples and baptize them in the name of the Father, Son and Holy Spirit. In the centuries since then, there is no argument that Christians should go into the ends of the earth to teach others about the Good News of the Kingdom and the details of the new covenant in the blood of Christ. There is als o no argument about the need to make disciples – to bring people of all nations into a committed relationship to the Father, Son and Holy Spirit.But for hundreds of years, especially after the Reformation there is an ongoing and very much heated debate on how to obey the third part of the Great Commission and that is on how to go about with water baptism. Furthermore, this paper supports the argument made by a Scottish scholar named Alexander Campbell who in the middle-of-the-nineteenth century, made the following proposition, â€Å"Immersion in water into the name of the Father, and of the Son, and of the Holy Spirit, is the one only Christian Baptism.† This is achieved by getting an in-depth look at Campbell's own work with regards to the subject matter; a review of what others had written about the topic; and finally consult the Scriptures and in the end let it be the verdict as to what is most probable in light of the whole Bible – whether baptism is immersi on or a) sprinkling of water; b) pouring of water; or c) purifying in the name of the Father, Son and Holy Spirit. Significance Before going any further it is important to establish the significance of water baptism in order to justify a more extensive foray into the topic.There are at least three major reasons why water baptism is significant in light of Christian tradition. Aside from what was already mentioned; that there is a direct correlation between water baptism and the death, burial and resurrection of Christ, there are other reasons why the said sacrament is important. It is according to Kittel, â€Å"†¦ the reconciling action of God †¦ It places us objectively in Christ, the second Adam; it thus removes us from the sphere of death of the first Adam †¦Ã¢â‚¬  It is a way to transformation, the beginning point of a new life. Furthermore, water baptism is seen in the gospels as one of the primary actions necessary after conversion. According to Stanley Grenz water baptism is a bona fide ordinance because the foundation lies in the Lord's command as followed by the Apostolic Churches. (p. 520). Grenz also argues that water baptism is an appropriate symbol of the central aspects of the gospel story. He also adds that it provides â€Å"†¦a fitting means for us to symbolize our commitment to Christ, our participation in his death and resurrection, and our anticipation of the full reception of salvation at the eschatological consummation of God's program. † R. Bruce Compton of the Detroit Baptist Theological Seminary quotes Martin Luther who made the generalization that, â€Å"It worketh forgiveness of sins, delivers from death and the devil, and gives everlasting salvation to all who believes, as the Word and promise of God declares. † Compton goes further in saying that baptism is the sign of conversion – initiation, the evidence of genuine repentance.The latest statement made by Compton is very much significant i n light of human nature. This is because there is an inherent difficulty in understanding spiritual matters. Even Scriptures are full of references to man's inability to fully comprehend spiritual matters. In the case of salvation, forgiveness of sins, a new life in Christ, all these are alien to the flesh. Therefore, water baptism is a welcome event because it aids the carnal mind in absorbing newfound truths of his or her newfound relationship in Christ Jesus.Aside from the general understanding of water baptism as shown above, the significance of this sacrament or practice in the Christian community is supported by the following arguments. First of all water baptism was undoubtedly practiced from the very first, there are references of such practice as early as Acts chapter 2. Secondly, water baptism is a public declaration that one is following Christ. And thirdly that water baptism is a form of a rite of passage to distinguish those who are serious in their pursuit of Christian ity.Alexander Campbell arrived at the same conclusion while studying the New Testament. Previously Campbell was an expert in the Calvinist position of the baptism of infants but a thorough study of the Gospels made him to realize, â€Å"†¦ that the Church originally and intentionally immersed only penitent believers, able and willing to call on the name of the Lord. † There is no space to discuss the fine points of Calvinism but suffice it to say that Campbell's view follows closely the Christian tradition especially during the Acts of the Apostles and the first one hundred years of the Church's existence.Later it will be shown that this view fits nicely into the greater scheme of things. Baptizo The next thing that needs to be established is the fact the aforementioned submerging, immersion or dipping of the Christian should be done in water. This is very important because it has a direct bearing on the the main idea brought forward in the very beginning of this discuss ion. At this point there is already a general understanding that there is a raging controversy going on with regards to the interpretation of the greek term â€Å"baptizo†.An error in interpretation will greatly impact the Christian's journey into maturity in Christ because the foundations of his beliefs are seriously undermined. A new believer who was deprived of the experience – of full immersion in water and rising up from the same – can have a theoretical understanding of the death, burial, and resurrection of Jesus and yet not have a clear grasp of what it actually means. Furthermore, with regards to the charge of the Apostle Paul, that Christians are dead to sin and yet alive to Christ, the new believer has very limited resources in trying to fully comprehend such a profound statement.It requires a step-by-step process to untangle the mystery and to find a resolution to the issue of water baptism. Resolving this issue requires going to the heart of the mat ter and to trace the root-cause of the controversy. For hundreds of year theologians from all over the world are splitting hairs and the source of contention is one mere word – baptism. The term baptism is the transliteration from two Greek words, â€Å"baptizo† which a verb and â€Å"baptisma† which is a noun. The transliteration produced a new English word â€Å"baptism† which roughly means the â€Å"†¦action of washing with or plunging into (literally, surrounding with) water. The issue of the usage of the term quickly turns into a heated debate because the transliteration in effect muddied the waters. It would have been easier if there is a more forceful translation of what Jesus actually meant when he said to go to the ends of the earth and baptizing disciples. There is a need to spend some time pondering why there is such difficulty in extracting the exact meaning of the command. It turns out that there is more to it than a simple case of misc ommunication.The authors of the Gospels are faced with a tremendous difficulty and it is to communicate a concept that is without precedence. This idea is not new. Many had pointed out to the unique ideas found in the Gospel. Even the Apostle Paul comments on the fact that others find the concept of Christianity mind boggling or simply unconventional. The same is true with baptism; it is without precedent and the Gospel is authors are trying to find the appropriate Greek word to describe a new rite of passage based on the teachings of Christ.In the old way of doing things it is simply the killing of a substitute to cover for the sin of another. In the new paradigm of Jesus Christ a person dies and then resurrects to new life. Since there is already an acknowledgment that there is no perfect human language to capture the ideas of God the next best thing to do is to immerse in an in-depth study of Greek terminologies. It is at this point when the work of those who devoted their entire lives in the stud of Scriptures proves to be very helpful. One of the most respected names in the study of water baptism is Alexander Campbell.In his opus, Christian Baptism: With Its Antecedents and Consequents, Campbell painstakingly analyzed the work of hundreds of Lexicographers and a multitude of linguists to ascertain the correct usage of the term â€Å"baptizo† and its root word â€Å"bapto†. The followign discussion is a summary of his conclusions. Campbell Elucidates By way of introduction, Campbell made very effective preparatory remarks when he argued that Jesus will not command anything that will not result in an act that would signify obedience.Thus, baptism should be understood clearly as an action that must be done to satisfy the commands of God. This simply means that a Christian after a careful study of the Bible will arrive at a correct understanding of what Jesus meant by baptism. Campbell, in the long run, was able to show convincingly that there i s no way one can miss the true intentions of the Lord and what he meant by baptism. Campbell made it very clear that the exact term used was â€Å"baptizo† and it was derived from â€Å"bapto† therefore one ought to focus on the root term to arrive at the correct definition.Campbell then concludes that since the root word, â€Å"bapto† can only mean immerse or dip. It is then easy to conclude that baptism is immersion or submersion into something and not to be poured or sprinkled with something. Pupose of Baptism Now that it has been made crystal clear the fact that baptism should be the immersion of a believer's whole body into a body of water preferably a running stream or river. But if the only source of water is the swimming pool or the nearby beach then this will do as long as the whole person is submerged and his or her body surrounded by water.This is a very crucial aspect of the baptism because there are two principles that are being demonstrated each an d every time a believer goes through the process of water baptism. The first principle is with regards to the symbolic representation of the death and resurrection of the Lord Jesus Christ. As the a person is submerged to water it mimics the death of Christ and when the same rises up exultantly out of the water it is symbolic of Christ's victory over the grave. Now, the second principle of Christian living that is demonstrated in water baptism concerns the washing of filth through the water of his Word.Death and Resurrection to Glory The water – which is deep enough to totally cover the whole body when submerged – it acts as a representation of the grave upon which Christ was buried. It now serves as the new believer's â€Å"grave† so to speak. As the person is dipped into the water, the person dies to himself and to the world. And when the person is raised up from the water, this action is symbolic of Jesus resurrection from the grave and therefore the person a lso rises with him.

Tegan case study Example | Topics and Well Written Essays - 1250 words

Tegan - Case Study Example and Baven (1994) and Domberger (1998), this concept has been formally defined as â€Å"an activity where the supplier provides for the delivery of goods and/or services that would previously have been offered in-house by the buyer organization in a predetermined agreement† (Tho, 2005, â€Å"Agreeing the Definition of Outsourcing†). In keeping with this brief introduction, the current research will aim at evaluating the decision of Tegan, Inc. (Tegan) to outsource its accounts payable (A/P) project and recommending one or more feasible options from among those that had already been identified by the organization. As has been mentioned in the introduction, the decision that had been taken by Tegan while outsourcing it’s crucial A/P project will be evaluated under this heading. Considerable efforts will be made to identify the reason behind outsourcing, the major outsourcing challenge, and the tradeoffs in requirement analysis (performed by Hrad Technika – a Czechoslovakian IT company). Subsequently, the choice of development methodology will be discussed and problems pertaining to scope and requirements will also be analyzed. Finally, light will also be shed on the IT-management failures of the organization. It has been reported that despite sluggish sales, Tegan had managed to grown constantly all through its life. On being approached by the Chinese toy maker Fan Li in May 2007, Tegan could not apprehend that the inclusion of this accessory line would lead to a situation where the increase in orders will not match with that in sales growth. However, the contract was perceived to be a mismatch because of wide differences that existed between the two companies in terms of pricing – while Tegan’s products came at an average price of  £50, Fan Li often priced its accessories below  £5. It has been observed that the profit margin being in the range of 1 percent the major concern at Tegan was the error-free management of the A/P process. As the A/P process at

Eyewitness error Assignment Example | Topics and Well Written Essays - 1000 words

Eyewitness error - Assignment Example Since, the attained information is either inadequate or poorly collected whereby those who facilitate the entire process before litigation commences present questions to the interviewee towards a certain direction when interrogating eyewitnesses (Wise, Dauphinais & Safer, 2007). This prompts eyewitnesses to err while delivering the essential information meant to help judges and those arbitrating the case impose unnecessary charges on the defendant (Tillman v. State, 2011). Therefore, information collection as well as representation during ligation process ought to consider proper legislative process, which this study seeks to present based on certain given cases (Kenneth Adams v. State, 1993). Mainly, this legislative action entails eliminating eyewitness errors coupled with considering essential issues that characterize criminal cases, for instance, crime control and due process (Wise, Dauphinais & Safer, 2007). To eliminate eyewitness errors, legal system ought to adopt the most ef fective method meant to extract the required information. This will ensure the convicted serve just sentences. In addition, it will ensure the entire process observes the involved parties’ rights, which the law dictates despite their role pertaining to the case. Therefore, this entails utilizing proficient officers to interrogate eyewitness and not excluding the service of eyewitness experts, for instance, psychologists (Tillman v. State, 2011). However, psychologists ought to be proficient in their field to the extent of being able to proffer the required information based on reliable scientific background and pertinent to the case supposed to undergo litigation process (Tillman v. State, 2011). In my opinion, the best solution or approach in eliminating numerous eyewitness errors that characterize litigation process is by employing Tripartite solution (Wise, Dauphinais & Safer, 2007). In this solution, the initial step entails considering eyewitness’ testimony during the litigation process, which is also supported in the Tillman v. State case (Tillman v. State, 2011). Since, this enables the jury and those arbitrating cases to understand essential facts that may be difficult especially in the field judges are not conversant with, for instance, psychology (Martire & Kemp, 2009). Therefore, the eyewitness expert ought to be capable of proffering adequate information coupled with being proficient in the field, which will help him or her deliver reliable and pertinent informatio, hence deliver information or essential facts regarding the eyewitness from psychological perspective which may pose a task especially to the law enforcement officers. This is evident in Tillman v. State’s case though Dr. Malpass failed to present clear and convincing facts intended to prove the testimony he claimed to have a strong scientific base and be pertinent to the case (Tillman v. State, 2011). Therefore, to ensure reliability of any information by eyewitness expert, the proponent ought to prove his or her (1) expertise employed is legitimate, (2) testimony lies within the required scope, and (3) uses the field’s principles (Tillman v. State, 2011). The second step entails adopting effective procedures when extracting the required information to act as eyewitness evidence (Wise, Dauphinais & Safer, 2007). This is via employing scientifically proven procedures that will not only encourage the eyewitness to deliver the

Apple Inc. Current market conditions Essay Example | Topics and Well Written Essays - 1750 words

Apple Inc. Current market conditions - Essay Example The firm is estimated to have the majority of the smart phone market with the main competitors being the Research in Motion of Canada, Samsung of North Korea and the upcoming Huawei of China. On its launch of the Smartphone, the firm was able to sell over ten million units within a month which was a record not only for the firm’s product sales but also for the market. New version of the same product has been very successful with million units in sales made for each new version which is after every two years. Apple has proved to the world that it is a future firm and that it is here to stay. This has to do with its history of innovation and surprising the consumers with new products just when the customers thought they had everything there is to have in the electronics industry. Generally, Apple is a successful company with a growing future. Though it faces threats such as competition from other providers in its line, it stands a better chance for success due to opportunities a nd market venture it has not touched. Law of diminishing demand Mentioning of recent or upcoming purchases of cars and computers suggests a strong consumer demand for the commodities. The confidence of consumers is measured by Consumer Confidence Index (CCI). Consumers’ confidence shows the optimism of the consumers on the economy. This can easily be expressed in their saving and spending activities (Barnes, 2012). Household surveys are carried out every month about the ongoing conditions and the expectations of the future regarding the United States economy. Data is available by age, region, and income for consumer attitudes and buying intentions. A healthy economy means consumers are willing to spend their money. The CCI is calculated from data gathered from 5000 households every month. Five questions are asked in the survey and each question is given a relative value. The values are calculated and compared against a benchmark value that was calculated in 1985. The 1985 ben chmark value is as is because that is when the CCI was first calculated. From the results, an index value is obtained for each of the five questions. The average index values of the questions are obtained and forms the consumer confidence index. Consumer spending is very imperative to a countries’ financial health. Consequently, the CCI is closely and accurately watched economic indicator. Changes of below 5% are usually said to be inconsequential. On the other hand, changes of 5% and above show very strong change in the direction of economy (Barnes, 2012). Competitors and the market While Apple is a leader in the industry, this does not mean that the firm does not have competition. The main competition is from Research in Motion who is the manufacturers of yet another market leading Smartphone, Samsung, which is a Korean electronics manufacturer that is catching up very quickly with the American manufacturers and finally Huawei which is a Chinese mobile communication devise manufacturers who have recently entered the market for Smartphone (Russolillo, 2012). Huawei especially offers a very different kind of competition because apart from having the advantage of the Asian cheap labour from china, it has a very keen focus on manufacturing low cost Smartphone and have entered into strategic coalitions with such giants as Google and a number of mobile phone operators in the world. The

Cultural Assessment Essay Example | Topics and Well Written Essays - 500 words - 1

Cultural Assessment - Essay Example Taking the stance of the security personnel, when a terrorist event occurs, the following response procedure should be applied, to wit: â€Å"four key actions typically occur in support of a response :( 1) gain and maintain situational awareness; (2) activate and deploy key resources and capabilities; (3) effectively coordinate response actions; then, as the situation permits, (4) demobilize.† (USDNS, 2008, 32) When reporting the incident, call 9-1-1 in times of disasters especially when it poses a threat to human life and to the property. All calls will require: (1) name of caller; (2) telephone number for call-backs at the scene or facility; (3) have local officials been notified of incident – Fire, Police, Sheriff; and (4) date, time and location of the incident. (Emergency Response) In addition, the security personnel and/or management of the subway should inform the National Response Center, the State Emergency Response Commissions and Local Emergency Planning Committees. Fire departments must also be notified. The following telephone numbers should always be ready and all personnel should be advised of these numbers in cases of emergency: MOST IMPORTANT TELEPHONE NUMBERS: EPCRA HOTLINE 1-(800) 424-9346 and NATIONAL RESPONSE CENTER 1-800-424-8802. The scope and nature of the terrorist event would dictate the response actions that should be immediately implemented by the local government unit closest to the incident. The following response actions, especially of the media and local government unit, are generally expected: â€Å"(1) Warning the public and providing accessible emergency public information. (2) Implementing evacuation and sheltering plans that include provisions for special needs populations and household pets. (3) Sheltering evacuees in pre-identified, physically accessible shelters and providing food, water, and other necessities to meet the needs of all people, including persons with disabilities and other special needs. (4)